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Create Lookalike Audience

Create Lookalike Audience from Custom Audience to expand reach.

Description​

Lookalike Audience helps you:

  • Find people similar to existing customers
  • Expand reach with quality audiences
  • Improve cold audience ad effectiveness

How to Create​

Step 1: Send Command​

Create lookalike audience

Or combined:

Create messengers audience and lookalike

Step 2: Choose Source Audience​

Select Custom Audience as source:

  • Page engagers
  • Messengers
  • Video viewers
  • Customers

Step 3: Choose Percentage​

PercentageCharacteristics
1%Most similar, smallest reach
2%Balance between similarity and reach
3%Larger reach, less similar
5%Large reach, diverse
10%Maximum reach

Step 4: Choose Country​

Select target country (usually United States or your market).

Step 5: Confirm​

AI creates the Lookalike Audience.

Example​

You: Create lookalike from messengers

AI: Creating Lookalike Audience...

Source: Messengers 30 days (5,234 people)
Percentage: 1%
Country: United States

Created successfully!
Name: LAL 1% - Messengers 30 days
Estimated size: 980,000 people
Best Practice
  • Source audience should have at least 1,000 people
  • Start with 1% to test
  • Gradually expand to 2%, 3% if effective