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Run Ads to Custom Audience

Run ads targeting pre-created Custom Audience or Lookalike Audience.

Description​

After creating audiences (Custom Audience or Lookalike), you can run ads directly to them to:

  • Retarget engaged customers
  • Reach similar audiences (Lookalike)
  • Optimize advertising costs

Command​

Run ad to custom audience

Or specifically:

Run ad to audience [Audience Name]

How to Use​

Step 1: Select Audience​

AI will display list of available Custom Audiences and Lookalikes:

You: Run ad to custom audience

AI: 📋 Audience List:

1. 30 Day Engagers (5,234 people)
2. 60 Day Messengers (2,845 people)
3. LAL 1% - Buyers (980,000 people)
4. LAL 2% - Engagers (1,960,000 people)

Select the audience you want to advertise to:

Step 2: Select or Enter Audience Name​

You: Select "30 Day Engagers"

Step 3: Set Up Ad​

AI will ask for:

  • Ad type (Messages/Website/Leads)
  • Budget
  • Duration
  • Ad content

Step 4: Confirm and Run​

AI: ✅ Ad created successfully!

📊 Campaign: Retargeting - 30 Day Engagers
🎯 Audience: 5,234 people
💰 Budget: $12/day
📅 Duration: 7 days

Campaign is being reviewed by Facebook...

Important Notes​

Minimum Audience Size
  • Custom Audience needs at least 100 people to run ads
  • Lookalike Audience needs source of at least 1,000 people for effectiveness
Best Practice
  • Retargeting with Custom Audience usually has 30-50% lower CPR
  • Combine multiple audiences to increase reach
  • A/B test between Lookalike percentages (1% vs 2% vs 3%)

Combine with Template​

You can combine with Targeting Templates:

Run ad to "Messengers" audience with template @#spa

AI will apply settings from template and run to the selected audience.