Create Custom Audience
Create Custom Audience from Page engagers and run ads to that audience.
Description
Custom Audience helps you:
- Target people who interacted with your Page
- Retarget potential customers
- Increase conversion rate
Audience Types
| Type | Description |
|---|---|
| Page Engagement | People who interacted with Page (like, comment, share) |
| Video Views | People who watched videos |
| Lead Form | People who filled out lead forms |
| Message Engagement | People who messaged your Page |
| Website Visitors | Website visitors (requires Pixel) |
How to Create
Step 1: Send Command
Create custom audience
Step 2: Choose Interaction Type
AI will ask you to choose:
- Page Engagement
- Video Views
- Lead Form
- Message Engagement
Step 3: Choose Time Period
Select interaction timeframe:
- 30 days
- 60 days
- 90 days
- 180 days
- 365 days
Step 4: Name It
Name your audience, e.g.: "30 Day Engagers"
Step 5: Confirm
Click confirm to create the audience.
Run Ads to Audience
After creating audiences, you can:
Run ad to audience [Audience Name]
See details: Run Ads to Custom Audience
Processing Time
Facebook needs 24-48 hours to fully populate Custom Audience.
Pro Tip
Combine multiple audience types to increase reach and retargeting effectiveness!